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Posts tagged “nonprofit”

New User Data for Your Social Media Marketing Plan

Posted by on January 19th, 2010
Posted in Blog, Nonprofit Fundraising, Social Media

Josh Bernoff’s article in Advertising Age, “Reaching Out to Conversationalists” points to important new changes in usage of Social Media. …

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Meg Whitman — “California’s Sarah Palin”

Posted by on December 17th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging, Social Media, Storytelling

We keep highlighting the work of Courage Campaign. But that’s only because we think they do a lot of things …

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Don’t Miss This Opportunity: The YouTube Nonprofit Program

Posted by on November 6th, 2009
Posted in Blog, Nonprofit Fundraising, Social Media, Videos

If your organization hasn’t applied for the YouTube Nonprofit Program, it’s time to do it now. The allure of YouTube …

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The 7 Guidelines for Telling Your Organization’s Story

Posted by on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …

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Your Talking Points Aren’t Just For Formal Communications

Posted by on August 5th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging

If you take your role at your nonprofit organization seriously, you’ve probably given some thought to the “talking points” to …

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Don’t Let “-ing” Kill Your Nonprofit’s Tagline

Posted by on July 30th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines

Improve your tagline by using active verbs instead of gerunds.

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