Posts tagged “nonprofit”
Posted by Zach Hochstadt on January 19th, 2010
Posted in Blog, Nonprofit Fundraising, Social Media
Josh Bernoff’s article in Advertising Age, “Reaching Out to Conversationalists” points to important new changes in usage of Social Media. …
Posted by Zach Hochstadt on December 17th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging, Social Media, Storytelling
We keep highlighting the work of Courage Campaign. But that’s only because we think they do a lot of things …
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Posted by Zach Hochstadt on November 6th, 2009
Posted in Blog, Nonprofit Fundraising, Social Media, Videos
If your organization hasn’t applied for the YouTube Nonprofit Program, it’s time to do it now. The allure of YouTube …
Posted by Zach Hochstadt on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …
Posted by Jennie Winton on August 5th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging
If you take your role at your nonprofit organization seriously, you’ve probably given some thought to the “talking points” to …
Posted by Zach Hochstadt on July 30th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines
Improve your tagline by using active verbs instead of gerunds.