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Posts tagged “Nonprofit Branding”

Is Your Tagline the Same as Your Brand Promise?

Posted by on February 14th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines

I recently had a debate with a nonprofit marketing guru on whether or not the brand promise for an organization …

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What is a Brand?

Posted by on January 20th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Fundraising, Nonprofit Training

Your logo is not your brand. Your mission statement is not your brand. When discussing brand, we often use logos …

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Why Environmentalists Need to Lose their Acronyms

Posted by on January 12th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

“Don’t call it ANWR! It’s not a dead Egyptian president, it’s America’s Serengeti.” That was my constant cry during the …

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The Death of Gap’s New Logo and the Emotional Power of Brand

Posted by on October 12th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Design

As reported everywhere today, clothing retailer Gap pulled its new logo only one week after launch. The question is: Why …

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NPR and the Y: Should You Shorten Your Name?

Posted by on July 15th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting

Around the world, organizations like CHPL, MRCD, and PoRUG are rejoicing. NPR and the Y have officially adopted shortened versions …

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Is Brandraising for your nonprofit?

Posted by on June 25th, 2010
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging, Performing Arts, Social Media, Storytelling

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, …

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