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Posts tagged “key messages”

Five-Point Checklist For Creating a Great Nonprofit Tagline

Posted by on October 19th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Training

Mission Minded Founding Partner Jennie Winton’s guest post for the Foundation Center is not to be missed. Read “Five-Point Checklist …

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Introducing the Minute Message Model

Posted by on July 15th, 2010
Posted in Blog, News

Jennie and I have been teaching nonprofits how to talk about their work for almost ten years now at Mission …

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Consistency, Consistency, Consistency

Posted by on May 6th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

Nonprofits typically don’t have as much money to spend on marketing as for-profit companies do. But what you lack in …

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The 7 Guidelines for Telling Your Organization’s Story

Posted by on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …

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Your Talking Points Aren’t Just For Formal Communications

Posted by on August 5th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging

If you take your role at your nonprofit organization seriously, you’ve probably given some thought to the “talking points” to …

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