Posts tagged “key messages”
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Five-Point Checklist For Creating a Great Nonprofit Tagline
Posted by Zach Hochstadt on October 19th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Training
Mission Minded Founding Partner Jennie Winton’s guest post for the Foundation Center is not to be missed. Read “Five-Point Checklist …
Introducing the Minute Message Model
Posted by Zach Hochstadt on July 15th, 2010
Posted in Blog, News
Jennie and I have been teaching nonprofits how to talk about their work for almost ten years now at Mission …
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Consistency, Consistency, Consistency
Posted by Zach Hochstadt on May 6th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting, Nonprofit Messaging, Storytelling
Nonprofits typically don’t have as much money to spend on marketing as for-profit companies do. But what you lack in …
The 7 Guidelines for Telling Your Organization’s Story
Posted by Zach Hochstadt on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …
Your Talking Points Aren’t Just For Formal Communications
Posted by Jennie Winton on August 5th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging
If you take your role at your nonprofit organization seriously, you’ve probably given some thought to the “talking points” to …