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Posts tagged “communications”

“You Talking to Me?” Using Personas for Better Communications

Posted by on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …

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Letters to the Editor: The Message You Control

Posted by on September 15th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Social Media

I recently blogged about how to place an op-ed piece, but there is an easier and likelier way to get …

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Make Your Case for Donations

Posted by on July 11th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

You’ve made it. You’ve finally landed that coveted meeting with your next major donor—the one who can finance an important …

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Does Your Organization Dedicate Enough Resources to Communications?

Posted by on June 2nd, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

In the for-profit world, the rule of thumb is to spend 20% of budget on marketing and communications. Why should it be different in the nonprofit world? It shouldn’t. Learn why it’s important for your organization to give communications its due.

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How to Tell the Environmental Story

Posted by on January 24th, 2011
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

To get the environmental message out and engage the people you need, lose the fact and figures, and tell stories people care about.

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Why Environmentalists Need to Lose their Acronyms

Posted by on January 12th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

“Don’t call it ANWR! It’s not a dead Egyptian president, it’s America’s Serengeti.” That was my constant cry during the …

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