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Posts tagged “brand”

Snow in May: The Value of Expectations in Branding

Posted by on May 12th, 2014
Posted in Blog, Nonprofit Branding, Nonprofit Messaging, Storytelling

Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling …

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Has Your Brand Been Hijacked?

Posted by on July 17th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

One thing we know at Mission Minded is that you can’t let others define your brand for you. This truth …

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10 Questions To Get To Know Your Nonprofit Audience

Posted by on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling

Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …

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What is a Brand?

Posted by on January 20th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Fundraising, Nonprofit Training

Your logo is not your brand. Your mission statement is not your brand. When discussing brand, we often use logos …

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3 Lessons You Can Learn from the Re-Branding of National Equity Project

Posted by on December 7th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Web

Changes were afoot when Bay Area Coalition of Equitable Schools turned to Mission Minded to help them re-brand, re-name, re-message, …

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The Death of Gap’s New Logo and the Emotional Power of Brand

Posted by on October 12th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Design

As reported everywhere today, clothing retailer Gap pulled its new logo only one week after launch. The question is: Why …

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