Posts tagged “brand”
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Snow in May: The Value of Expectations in Branding
Posted by Zach Hochstadt on May 12th, 2014
Posted in Blog, Nonprofit Branding, Nonprofit Messaging, Storytelling
Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling …
Has Your Brand Been Hijacked?
Posted by Sarah Moore on July 17th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling
One thing we know at Mission Minded is that you can’t let others define your brand for you. This truth …
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10 Questions To Get To Know Your Nonprofit Audience
Posted by Zach Hochstadt on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling
Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …
What is a Brand?
Posted by Zach Hochstadt on January 20th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Fundraising, Nonprofit Training
Your logo is not your brand. Your mission statement is not your brand. When discussing brand, we often use logos …
3 Lessons You Can Learn from the Re-Branding of National Equity Project
Posted by Jennie Winton on December 7th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Web
Changes were afoot when Bay Area Coalition of Equitable Schools turned to Mission Minded to help them re-brand, re-name, re-message, …
The Death of Gap’s New Logo and the Emotional Power of Brand
Posted by Zach Hochstadt on October 12th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Design
As reported everywhere today, clothing retailer Gap pulled its new logo only one week after launch. The question is: Why …