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Posts tagged “brand”

Office Design with Brand in Mind

Posted by on July 12th, 2016
Posted in Blog, Nonprofit Branding

What does your office design say about your organization? Your brand is much more than your logo or name, and …

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Want to Write Better Messages? Look to Dr. Martin Luther King, Jr.

Posted by on February 29th, 2016
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines

If you’ve been tasked with improving the impact of your organization’s messages, one of the best teachers you can follow …

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Your Target Audience: A Lesson from Politics

Posted by on January 15th, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give …

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Writing for the Web—How to Get it Right

Posted by on August 17th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Web

One of the most rewarding parts of executing a new brand is rolling out a new website. Seeing your organization’s …

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Who’s Responsible for Your Organization’s Brand?

Posted by on July 17th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications

For years we have told our clients that brand is just another word for reputation. And your organization has one, …

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Snow in May: The Value of Expectations in Branding

Posted by on May 12th, 2014
Posted in Blog, Nonprofit Branding, Nonprofit Messaging, Storytelling

Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling …

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