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Posts tagged “acronym”

Why Environmentalists Need to Lose their Acronyms

Posted by on January 12th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

“Don’t call it ANWR! It’s not a dead Egyptian president, it’s America’s Serengeti.” That was my constant cry during the …

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6 Things You Can Do TODAY to Improve Your Communications

Posted by on May 4th, 2010
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …

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