Branson School | +Visit Site
Does your audience know the real you?
Branson had a brand, but it wasn’t the right one. New parents and students knew the school excelled in academics, but were routinely surprised by what a warm and welcoming environment Branson offered. A safe place for kids to pursue their passions was a plus they hadn’t anticipated—those benefits, although actively nurtured every day by faculty and staff, just weren’t part of the Branson buzz. Mission Minded helped the school build on their known brand asset by weaving in lesser-known strengths that are equally meaningful to students and their parents.