Asian Art Museum

Make them look twice.

San Francisco’s Asian Art Museum has often faced a challenge: How do you make people take a second look at art they think they already know? Mission Minded rose to the occasion with large-scale, innovative advertising campaigns for exhibitions which explored familiar themes such as the Ming Dynasty, Samurai warriors, and the city of Shanghai. The museum had set ambitious attendance goals for new visitors—and our campaigns helped them meet and exceed those goals repeatedly.

“Mission Minded is strategically focused on successfully achieving a project’s goals. They understand the challenges that face nonprofit organizations, and have a sophisticated, yet friendly, approach to addressing those challenges.”—Tim Hallman, Director of Marketing & Communications, Asian Art Museum