The Brand Crisis Every Nonprofit Faces (And the 5 Things That Actually Help)
With government funding shrinking and donor fatigue rising, every nonprofit faces a brand crisis. Here are 5 practical strategies you…
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Appealing to Donors When Federal Funding is Threatened: Your 6 Point Checklist
With funding in question across our sector, waiting to see how things shake out before engaging your donors is a…
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Donor Personas Divide Us. Let’s Change That.
When fundraising shifts from “What do they do for us?” to “What can we do for you?”, you build bridges…
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Stop Playing it Safe–3 Ways to Make your Next Campaign Unapologetically Bold
Feeling stuck with the same old fundraising case? Learn three ways to make your next campaign unforgettable, urgent, and inspiring…
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2025 Trends: How Schools Can Meet The Moment
Schools play a fundamental role in communities around the world, especially in difficult times. We’re not going to pretend that…
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The 10 Stages of Changing Your Organization’s Name
July 19, 2021
Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…
Does Your Board Have to Approve Your Brand?
October 23, 2019
Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique…