Portfolio  /   The Brandeis School of San Francisco

Make it Matter

The Brandeis School of San Francisco, a Jewish day school, prides itself on being thoughtful, deliberate, and innovative in everything that they do. They bring that passion to learning because they believe that what happens at Brandeis today will matter to the world tomorrow. This work showcases the many ways the Brandeis community seeks to “Make it matter.”

In their logo, the ‘B’ acts as a vessel to be filled with joyful images showing how the Brandeis community makes it matter. When the B is filled with textured patterns and compelling images, it becomes a symbol for the active creating and making that takes place at Brandeis every day.

With a strategic brand and focus, Mission Minded and Brandeis developed a digital campaign that resulted in a 170% increase in traffic to their admissions pages.

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