Portfolio / Education Commission of the States
A 50-year-old organization created as a repository of policy information, Education Commission of the States was known for its ability to analyze data but not for human connection.
Today the brand promise of “Serve the People Behind the Policy” guides everything they do. Customer service is paramount as the organization is perceived as an essential, indispensable member of any team addressing education policy.
Three questions guide the expression of the Education Commission of the States brand: Is this for and about people? Does this suggest collaboration? Does this reflect a non-partisan organization?
The color palette reinforces the nonpartisan nature of the organization, while graphic imagery in the logo suggests both measurement and collaboration.
To serve the people behind the policy, the site design focuses on making search as easy as possible to quickly connect policymakers with the information they need.
Filtered results and cross-referenced records make improve results, which ultimately improves educational policy.
The entire process of bringing our new website to fruition has been extremely well-organized, professional, and just ‘easy.’
Amy Skinner as Director of Communications, Education Commission of the States