Posted by Zach Hochstadt on July 11th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging Tags: appeal, branding, Case for Support, Case Statement, communications, development, fund raising, fundraising, how-to, marketing, nonprofit, write
You’ve made it. You’ve finally landed that coveted meeting with your next major donor—the one who can finance an important new initiative for your organization.
Now comes the big question: How do you make your case?
Donors want to know that their money is needed to solve real problems, right now, and that their donation will have a real impact.
Identify why the money is needed and how the world will be a better place because of the donor’s gift.
Appeal to your readers’ emotions with a story, then back up your request with the rationale. Tell them why a donation makes sense.
Write the case as if you were writing to one person, someone you know, not to a generic public. Think about how you would speak to that one individual to really convince her to make the gift. Think of it as a one-on-one interaction.
See #5 and #6 by downloading Mission Minded’s free training guide, “Make Your Case for Donations.” You’ll also learn how to write, test and use your case for maximum fundraising impact.
Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.
See all posts by Zach Hochstadt