Your website is likely to be the first impression a prospective parent or student has of your school. And in such a noisy digital world and competitive independent school market, you have to make a quick and lasting impression with your brand.
If your website is solely used as a repository for admissions and curriculum information, you’re missing out on the opportunity to share why your school is unique. Afterall, a school’s website is the number one deciding factor in a parent’s decision to apply or enroll, according to the Enrollment Management Association. Of course you’ll house this type of information on your website, but it’s essential to lean into your brand in the choices that you make around what you say and how you look.
Enrollment is often based on values alignment too, as most people already know that you have excellent academics. Your website is a key introduction to your culture, it connects you with families who align with your values. It’s one of the most important brand signals that you have.
Our latest free guide, “School Websites that Get Brand Right,” shares easy ways you can incorporate your brand story through language, visuals, and content organization that will connect and engage with your target audiences. Clear brand communication not only leaves prospective families feeling confident in who you are, but also inspired to take the next step in becoming a part of your school’s community.
Reach out to us to learn how we can remodel your website that reinforces your school’s brand!
Carrie Tilmann serves Mission Minded’s clients as Art Director and Senior Graphic Designer, with over a decade of design and creative experience.
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