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Want to get better at communicating for your organization? Sign up for one of our workshops, or invite us to speak to your staff, board, or conference attendees!

Brand Strategy for Schools 6-Part Series

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 1 of 6

Care and maintenance of school brands have fallen by the wayside these past two years while schools have rightfully focused on delivering high quality, remote education and ensuring the wellbeing of their communities.

If that sounds familiar, you're in the right place.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 2 of 6

In part two, you will learn how to identify your true mission-fit audiences that will help you achieve your school’s goals and mission.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 3 of 6

In part three, you will learn how to examine your school’s competition. And this isn’t about disparaging other schools.

It's about understanding your competitors, who they are by reputation, what they're known for and if and how you relate to them. And we’ll show you exactly how to do this.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 4 of 6

In part four, you will learn how to find the brand opportunity for your school. In other words, identify what makes your school meaningfully different.

In this six-part video series, Mission Minded Partner and Director of Education Strategy, Romayne Levee, will give you the tools you need to do a quick diagnosis of your school's brand with six easy, digestible and practical steps.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 5 of 6

In part 5 you will learn how to create your school's brand position. This will help you reinforce what makes your school different amongst others to prospective families.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 6 of 6

In part 6, you will begin to send the signals that reinforce what's unique about your school to your most important audiences.

We recommend watching part 1-5 below and doing the exercises before tackling the final step in this series.

If you need any help on the exercises or have any questions, we encourage you to reach out to Mission Minded Partner & Director of Education Strategy Romayne Levee.

Learn more about what brand can make possible for your school.

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Upcoming Events & Training Sessions

10 Communication Mistakes Nonprofits Make and How to Avoid Them

March 25 @ 12:15 pm - 12:45 pm PDT

Presented by
Abbey Meyers, Senior Strategist &
Manager, Communications

Hosted by The Nonprofit Technology Conference


More than a Membership: Create Belonging Through Sound Brand Strategy

May 18 @ 2:45 pm - 3:30 pm EDT

Presented by
Jennie Winton, Founding Partner

Hosted by ASAE: The Center for Association Leadership


Develop Campaign Communications That Excite and Inspire Donors

June 21 @ 1:00 pm - 2:00 pm MDT

Presented by
Abbey Meyers, Senior Strategist &
Manager, Communications
and
Jennie Winton, Founding Partner

Hosted by Mission Minded


Shift the Narrative for Equity and Impact in Your Nonprofit Communications

July 8

Presented by
Abbey Meyers, Senior Strategist &
Manager, Communications
and
Tierney Yates, Diversity, Equity & Inclusion Advisor

Hosted by Best Friends


How a Values-Forward Brand Strategy Benefits Your School Admissions

July 11

Presented by
Jennie Winton, Founding Partner

Hosted by The Association of Independent School Admission Professionals


Create the Most Inclusive Admissions Messages for Your School

September 15 @ 4:15 pm - 5:15 pm EDT

Presented by
Tierney Yates, Diversity, Equity & Inclusion Advisor
and
Romayne Levee, Partner & Director of Education Strategy

Hosted by The Enrollment Management Association

If your school has made a serious and authentic commitment to DEI, it’s time to make sure your admissions messages reflect your vision for the future and your understanding of the work ahead.

Past Webinars

Develop Campaign Communications That Excite & Inspire Donors

Presented by Jennie Winton & Abbey Meyers

Hosted by Mission Minded

What Do You Say Now?

Presented by Zach Hochstadt

In Times of Crisis, Lean Into Your Brand

Presented by Zach Hochstadt & Stephanie Swain

Hosted by The Non-Profit Learning Lab

The Minute Message Model: How to Be Heard

Presented by Zach Hochstadt & Jennie Winton

Hosted by The Non-Profit Learning Lab

Our Workshops

“So, what does your organization do?” If these words strike fear in your heart, you’re not alone.

We frequently hear from our nonprofit clients that they know why their organization matters, but don’t always know how to sum it up succinctly. They report wasting time delving into program details as they grasp for something to say, not really knowing if they’re making a real connection with their reader or listener. This lack of brevity and focus makes it hard to hold their audiences’ attention, much less engage them passionately in the work.

We created the Minute Message Model so you’d have a way to talk about the complexity of your work in a way that people can really understand.

In our noisy, sound-bite culture you need a way to quickly and memorably state your case. Our Minute Message Model is designed to do just that. By using it to create powerful messages, you’ll confidently represent the organization you love, helping you attract more support from more people.

Mission Minded’s tailored training session combines our decades of experience in nonprofit marketing with case studies and hands-on exercises. It’s not magic—you just need a framework that puts the important stuff first, before filling in the details. And we can help with that.


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Your organization already has a brand: the reputation you’ve created through your past efforts. But is the brand you have the brand you want? What reputation should you cultivate in order to attract increased support for your mission?

Mission Minded created the BrandEquation workshop to help you take that first critical step in communicating effectively about your work: creating and claiming your brand.

While the process of brand building can be complex, in its simplest form brand is just another word for “reputation.” By articulating how your organization wishes to be perceived—what reputation you wish to have—and then doing everything possible to send the right brand signals, you’ll build the brand that will help you achieve your mission.

Your brand is not your name, logo, or tagline. Your brand is the combination of facts and emotions that come to the minds of your audiences when they think about you.

When it’s done right, branding helps nonprofit leaders like you solidify relationships with current supporters, attract new ones, and align your internal team around a clear idea of what you stand for. We’ve helped hundreds of nonprofits articulate their brand and bring it to life, and we can help you do the same.

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Finally, your brand is clearly defined and articulated!
Now what?

We created the BrandActivation session to help you make a plan to ensure that your brand is consistently embraced throughout your organization.

With Mission Minded’s BrandActivation, we’ll walk you through how to make the brand “active” at every touch point, starting with your colleagues and key stakeholders and extending out from there.

Great brands know that the more consistently they reinforce their reputation, the more likely supporters will remain loyal. That requires evaluating and determining the changes you need to make to ensure that how you look, how you sound, how you act, and what you do are sending the signals that strengthen your brand.

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More than a few nonprofit professionals find themselves thrown into marketing responsibilities without being formally trained or having much experience or support. We’ve also seen seasoned communications professionals make these mistakes (and sometimes even have to catch ourselves making them).

We created this session to share the 10 most common communications mistakes nonprofits make—and give you tools to avoid them.

These best practices will help provide a better framework for storytelling and improve your marketing program and your fundraising efforts—immediately! Your website, newsletters, social media, and fundraising appeals will instantly be clearer and more compelling, helping you attract the support you need to achieve your mission.

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A pitch-perfect tagline can be the foundation for all the messages you create about your organization or program. A tagline is a punchy phrase consistently linked with your organization. It enhances your name by clarifying your work and making it relevant to your audience.

Done right, a tagline will immediately state your value to the public. There are dozens, hundreds, perhaps even thousands of nonprofits that are doing work similar to yours. Without having the chance to talk one-on-one to explain how your organization is unique, how will you differentiate yourself?

Mission Minded's Taglines That Tell workshop utilizes case studies, creative writing, individual brainstorming, competition, and group collaboration as means to finding your nonprofit’s best tagline.

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You’ve worked with a top-notch fundraising consultant. Your feasibility study showed that your donors are open to and interested in your capital campaign plans. You’re ready to launch the quiet phase of your campaign with your most important major donors. But when you do, your case for support falls flat—and no one is sure why.

A good campaign case balances reason with emotion with the right amount of energy thrown in for good measure. In this training, you’ll learn why stating the need alone won’t ensure support, and how to create the right story for your campaign so donors are drawn in through emotion, then convinced by the facts. We’ll teach you how to create a quiet or public-phase campaign story that has all the right ingredients.

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If you’re not marketing your organization on platforms like Facebook, Twitter, or YouTube, or if your social media posts are reactive rather than strategic, you may be missing out on opportunities to engage your audiences and attract the support you need to reach your goals.

We created this social media workshop to teach you why you should stop posting just to post. You'll learn what experienced nonprofit leaders know: it starts with brand strategy. We’ll provide tools to create digital marketing plans and campaigns with your brand strategy top of mind.

A social media campaign can make the difference in whether or not you surpass your intended target or—miss it.

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