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Workshops & Upcoming Sessions

Want to get better at communicating for your organization? Enjoy our free online workshops or sign up for one of our upcoming sessions!

Brand Strategy for Schools

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 1 of 6

In part one, you will learn how to asses the the brand you have now and will receive exercises to help you engage your community in the process.

An Easy Way to Refresh Your School's Brand

In this six-part video series, Mission Minded Partner and Director of Education Strategy, Romayne Levee, gives you the tools you need to diagnose and strengthen your school's brand with six easy, digestible and practical steps.

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Upcoming Events & Training Sessions

Shift the Narrative for Equity and Impact in Your Nonprofit Communications

July 8, 2022

Presented by
Abbey Meyers, Associate Director of Strategy
and
Tierney Yates, Diversity, Equity & Inclusion Advisor

Hosted by Best Friends


How a Values-Forward Brand Strategy Benefits Your School Admissions

July 11, 2022

Presented by
Jennie Winton, Founding Partner

Hosted by The Association of Independent School Admission Professionals


Create the Most Inclusive Admissions Messages for Your School

September 15, 2022 @ 4:15 pm - 5:15 pm EDT

Presented by
Tierney Yates, Diversity, Equity & Inclusion Advisor
and
Romayne Levee, Partner & Director of Education Strategy

Hosted by The Enrollment Management Association

If your school has made a serious and authentic commitment to DEI, it’s time to make sure your admissions messages reflect your vision for the future and your understanding of the work ahead.

A Messaging Model to Distinguish Your School in 2022 and Beyond

September 28, 2022

Presented by
Romayne Levee, Partner & Director of Education Strategy

Hosted by The Enrollment Management Association

Learn a four-part messaging framework that helps schools tell their unique story in a concise, consistent, and compelling way.

Create a Student-Focused Strategic-Plan that Inspires Your Community

October 24, 2022

Presented by
Romayne Levee, Partner & Director of Education Strategy

Hosted by Serving & Accrediting Independent Schools

Learn the benefit of creating a student-outcomes focused strategic plan, rather than one focused on operations, and how this will rally your community and prospective families.

Dynamic Duo: How to Benefit from Linking Your Strategic Plan and Brand Strategy

January 28

Presented by
Romayne Levee, Partner & Director of Education Strategy

Hosted by California Association of Independent Schools


Free Communication Workshops

Build a Stronger Brand with Better Messages

Presented by Jennie Winton & Zach Hochstadt

Hosted by Mission Minded

What Do You Say Now?

Presented by Zach Hochstadt

In Times of Crisis, Lean Into Your Brand

Presented by Zach Hochstadt & Stephanie Swain

Hosted by The Non-Profit Learning Lab

The Minute Message Model: How to Be Heard

Presented by Zach Hochstadt & Jennie Winton

Hosted by The Non-Profit Learning Lab

More Workshops

We lead engaging workshops to help you improve your organization's communications strategies. See our workshops on strategic planning, brand and messaging strategy, fundraising communications, and more!

More Workshops

OUR WORKSHOP CATALOG

Let Us Come to You!

Every year, we lead interactive sessions at school and nonprofit events and conferences. Below are some of the topics we cover. Invite us to speak to your staff, board, members, or conference attendees. If you don't see what you're looking for, we can tailor our workshops to meet your communication needs.

“So, what does your organization do?” If these words strike fear in your heart, you’re not alone.

We frequently hear from our nonprofit clients that they know why their organization matters, but don’t always know how to sum it up succinctly. They report wasting time delving into program details as they grasp for something to say, not really knowing if they’re making a real connection with their reader or listener. This lack of brevity and focus makes it hard to hold their audiences’ attention, much less engage them passionately in the work.

We created the Minute Message Model so you’d have a way to talk about the complexity of your work in a way that people can really understand.

In our noisy, sound-bite culture you need a way to quickly and memorably state your case. Our Minute Message Model is designed to do just that. By using it to create powerful messages, you’ll confidently represent the organization you love, helping you attract more support from more people.

Mission Minded’s tailored training session combines our decades of experience in nonprofit marketing with case studies and hands-on exercises. It’s not magic—you just need a framework that puts the important stuff first, before filling in the details. And we can help with that.


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Your organization already has a brand: the reputation you’ve created through your past efforts. But is the brand you have the brand you want? What reputation should you cultivate in order to attract increased support for your mission?

Mission Minded created the BrandEquation workshop to help you take that first critical step in communicating effectively about your work: creating and claiming your brand.

While the process of brand building can be complex, in its simplest form brand is just another word for “reputation.” By articulating how your organization wishes to be perceived—what reputation you wish to have—and then doing everything possible to send the right brand signals, you’ll build the brand that will help you achieve your mission.

Your brand is not your name, logo, or tagline. Your brand is the combination of facts and emotions that come to the minds of your audiences when they think about you.

When it’s done right, branding helps nonprofit leaders like you solidify relationships with current supporters, attract new ones, and align your internal team around a clear idea of what you stand for. We’ve helped hundreds of nonprofits articulate their brand and bring it to life, and we can help you do the same.

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Finally, your brand is clearly defined and articulated!
Now what?

We created the BrandActivation session to help you make a plan to ensure that your brand is consistently embraced throughout your organization.

With Mission Minded’s BrandActivation, we’ll walk you through how to make the brand “active” at every touch point, starting with your colleagues and key stakeholders and extending out from there.

Great brands know that the more consistently they reinforce their reputation, the more likely supporters will remain loyal. That requires evaluating and determining the changes you need to make to ensure that how you look, how you sound, how you act, and what you do are sending the signals that strengthen your brand.

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More than a few nonprofit professionals find themselves thrown into marketing responsibilities without being formally trained or having much experience or support. We’ve also seen seasoned communications professionals make these mistakes (and sometimes even have to catch ourselves making them).

We created this session to share the 10 most common communications mistakes nonprofits make—and give you tools to avoid them.

These best practices will help provide a better framework for storytelling and improve your marketing program and your fundraising efforts—immediately! Your website, newsletters, social media, and fundraising appeals will instantly be clearer and more compelling, helping you attract the support you need to achieve your mission.

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A pitch-perfect tagline can be the foundation for all the messages you create about your organization or program. A tagline is a punchy phrase consistently linked with your organization. It enhances your name by clarifying your work and making it relevant to your audience.

Done right, a tagline will immediately state your value to the public. There are dozens, hundreds, perhaps even thousands of nonprofits that are doing work similar to yours. Without having the chance to talk one-on-one to explain how your organization is unique, how will you differentiate yourself?

Mission Minded's Taglines That Tell workshop utilizes case studies, creative writing, individual brainstorming, competition, and group collaboration as means to finding your nonprofit’s best tagline.

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You’ve worked with a top-notch fundraising consultant. Your feasibility study showed that your donors are open to and interested in your capital campaign plans. You’re ready to launch the quiet phase of your campaign with your most important major donors. But when you do, your case for support falls flat—and no one is sure why.

A good campaign case balances reason with emotion with the right amount of energy thrown in for good measure. In this training, you’ll learn why stating the need alone won’t ensure support, and how to create the right story for your campaign so donors are drawn in through emotion, then convinced by the facts. We’ll teach you how to create a quiet or public-phase campaign story that has all the right ingredients.

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If you’re not marketing your organization on platforms like Facebook, Twitter, or YouTube, or if your social media posts are reactive rather than strategic, you may be missing out on opportunities to engage your audiences and attract the support you need to reach your goals.

We created this social media workshop to teach you why you should stop posting just to post. You'll learn what experienced nonprofit leaders know: it starts with brand strategy. We’ll provide tools to create digital marketing plans and campaigns with your brand strategy top of mind.

A social media campaign can make the difference in whether or not you surpass your intended target or—miss it.

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Strategic planning can be a long and tedious process yielding little fresh thinking. This workshop will teach a new framework for strategic planning that is truly extraordinary, all while being swift, efficient, and inspiring. Too many organizations create plans that stop short of being as powerful as they could be, especially as it relates to program innovation.

While there is no one-size-fits-all strategic planning approach, we’ll inspire attendees to set a new bar for their next strategic plan: one that is outcomes focused rather than school operations driven, leading to truly extraordinary and inspired plan.

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