What are you looking for?

Don’t Miss This Opportunity: The YouTube Nonprofit Program

Posted by on November 6th, 2009
Posted in Blog, Nonprofit Fundraising, Social Media, Videos    Tags: , ,

If your organization hasn’t applied for the YouTube Nonprofit Program, it’s time to do it now.

The allure of YouTube has always been strong: an easy way to post your videos and share them with your most important constituents. And if you are really lucky, your video will go “viral,” introducing your cause to thousands or even millions of people around the globe.

So why would you need the nonprofit program if the basic set up gives you so much already?

The YouTube Nonprofit Program turns an opportunity to share your message into a direct fundraising tool. Here are three incredibly valuable things you can only do as part of the program:

  1. Add a call-to-action overlay into your video. What this means is that YouTube gives its nonprofit partners the opportunity to drive traffic to their donation pages by adding links right inside the video. When your video gets shared around the world, viewers become donors with a single click.
  2. Get promoted on the YouTube Nonprofit Channel. Sure you have a great video, but how will you get it out there? YouTube helps those it sponsors get more attention.
  3. Get access to YouTube video volunteers — almost 14,000 people who have said that they’ll donate their video expertise to help your cause get attention. You get to put them to work.

This is a great opportunity for many nonprofits. Go apply!


Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.

See all posts by

2 responses to “Don’t Miss This Opportunity: The YouTube Nonprofit Program”