If you know Mission Minded you probably know our Minute Message Model. Clients tells us again and again it galvanizes their community with focused, unique messages that everyone wants to use.
And, because one of our lived values at Mission Minded is to improve, always, we knew the Minute Message Model could be made better yet. Our goal? To make it even easier for the nonprofits, foundations and education organizations we serve to know when and how to use their new messages.
Formerly, we labeled each message in our Minute Message Model with its own time-ticking name. There was a One Minute Message, several Two Minute Messages, a bunch of Five Minute Messages and a long list of Ten Minute Messages.
It’s an elegant system, but we wanted an even easier tool for teaching our clients the best practices of nonprofit communications.
Our objective is always to create messages that are distinctive and easy to remember – for the speaker and for the reader/listener. When clients work with us they emerge knowing how to create messages that:
In fact, that’s what our Minute Message Model has always done. So to simplify, we’ve renamed each message type to make it as easy to understand and remember as the messages themselves.
We’re thrilled with the reception this simplified approach is getting and assure our former clients their One Minute Message is still exactly right for them – it simply has a new name.
Want to know more? We’ll be teaching the new, improved Minute Message Model at a few upcoming conferences across the country – come see for yourself!
Sarah R. Moore, our Director of Brand Strategy, joined Mission Minded from a career that has spanned both the private and nonprofit sector.
See all posts by Sarah Moore