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Posts in “Storytelling”

Why “Why” Is The Most Important Question Your Organization Can Answer

Posted by on March 4th, 2010
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

Imagine you’re writing an online newsletter. You have a choice of stories to tell: The one about your board retreat …

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Meg Whitman — “California’s Sarah Palin”

Posted by on December 17th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging, Social Media, Storytelling

We keep highlighting the work of Courage Campaign. But that’s only because we think they do a lot of things …

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Stories or Data: Which Makes the Stronger Case?

Posted by on December 2nd, 2009
Posted in Blog, Email Campaigns, Nonprofit Copywriting, Storytelling

In this month’s issue of Free Range Thinking, Andy Goodman explains why stories are more powerful than data in prompting …

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The 7 Guidelines for Telling Your Organization’s Story

Posted by on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …

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