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Posts in “Storytelling”

“You Talking to Me?” Using Personas for Better Communications

Posted by on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …

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How to Get Your PSA on Hulu

Posted by on December 12th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Web, Social Media, Storytelling, Videos

If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than …

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How to Tell the Environmental Story

Posted by on January 24th, 2011
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

To get the environmental message out and engage the people you need, lose the fact and figures, and tell stories people care about.

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Telling the Intermediary’s Story

Posted by on January 4th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Design, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

If you have attended one of our Minute Message Model trainings, you know that we are big proponents of telling …

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Do Your Photos Tell a Good Story?

Posted by on November 8th, 2010
Posted in Blog, Nonprofit Communications, Nonprofit Design, Storytelling

Guest Blogger George Draper shares thoughts on how nonprofit organizations can take and benefit from better photography. Communicating the important …

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AJWS+Apatow: Funny, But Is It Good?

Posted by on November 5th, 2010
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling, Videos

So Judd Apatow is funny. There’s no question about that. But in this five minute short he created for American …

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