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Posts in “Storytelling”

The Minute Message Model in Action: Women’s Vision

Posted by on March 19th, 2013
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Nonprofit Training, Storytelling

Joanna Murray, CEO of Women’s Vision, expertly employs Mission Minded’s Minute Message Model in this clip from Denver’s ABC 7 …

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Framing the Issue: How Obama Won the War of Words

Posted by on November 8th, 2012
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling

“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff Nunberg, …

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Has Your Brand Been Hijacked?

Posted by on July 17th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

One thing we know at Mission Minded is that you can’t let others define your brand for you. This truth …

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On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Posted by on June 28th, 2012
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

There’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and …

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New Site for Coalition for Children Affected by AIDS (CCABA) Demonstrates Power of Minute Message Model

Posted by on June 11th, 2012
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Nonprofit Web, Storytelling

We’re pleased to announce the recent launch of the new website for Coalition for Children Affected by AIDS (CCABA). The …

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10 Questions To Get To Know Your Nonprofit Audience

Posted by on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling

Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …

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