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Posts in “Storytelling”

On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Posted by on June 28th, 2012
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

There’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and …

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New Site for Coalition for Children Affected by AIDS (CCABA) Demonstrates Power of Minute Message Model

Posted by on June 11th, 2012
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Nonprofit Web, Storytelling

We’re pleased to announce the recent launch of the new website for Coalition for Children Affected by AIDS (CCABA). The …

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10 Questions To Get To Know Your Nonprofit Audience

Posted by on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling

Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …

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“You Talking to Me?” Using Personas for Better Communications

Posted by on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …

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How to Get Your PSA on Hulu

Posted by on December 12th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Web, Social Media, Storytelling, Videos

If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than …

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How to Tell the Environmental Story

Posted by on January 24th, 2011
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

To get the environmental message out and engage the people you need, lose the fact and figures, and tell stories people care about.

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