What are you looking for?

Posts in “Storytelling”

Framing the Issue: How Obama Won the War of Words

Posted by on November 8th, 2012
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling

“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff Nunberg, …

Read more  

Has Your Brand Been Hijacked?

Posted by on July 17th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

One thing we know at Mission Minded is that you can’t let others define your brand for you. This truth …

Read more  

Get inspiring communication ideas delivered from our experts to your inbox.

  • This field is for validation purposes and should be left unchanged.

On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Posted by on June 28th, 2012
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

There’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and …

Read more  

New Site for Coalition for Children Affected by AIDS (CCABA) Demonstrates Power of Minute Message Model

Posted by on June 11th, 2012
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Nonprofit Web, Storytelling

We’re pleased to announce the recent launch of the new website for Coalition for Children Affected by AIDS (CCABA). The …

Read more  

10 Questions To Get To Know Your Nonprofit Audience

Posted by on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling

Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …

Read more  

“You Talking to Me?” Using Personas for Better Communications

Posted by on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …

Read more