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Posts in “Storytelling”

Your Organization’s Story: What’s Your Impact?

Posted by on June 1st, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Storytelling

With your Belief Message and your Problem Messages developed, you’re well prepared to give an arresting introduction and explain why …

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Your Case for Support: Good Design Will Make it Stronger

Posted by on April 6th, 2016
Posted in Blog, Capital Campaign, Fundraising Case, Fundraising Case For Support, Nonprofit Branding, Nonprofit Communications, Nonprofit Design, Nonprofit Fundraising, Storytelling

We can’t reiterate this enough–injecting emotion into your next capital campaign is essential to its success. Emotion, after all, is a …

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Is Your Annual Report Telling the Right Story?

Posted by on June 22nd, 2015
Posted in Blog, Nonprofit Communications, Storytelling

Recently one of our clients, a program officer at a private foundation, complained to me that so many of the …

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Why Your Nonprofit Needs an Enemy

Posted by on May 6th, 2015
Posted in Blog, Nonprofit Branding, Storytelling

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to …

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Creative or Consistent? How About Both.

Posted by on February 4th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Design, Storytelling

If your organization creates campaigns year after year, you know the challenge: How do you make sure your creative stays …

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Snow in May: The Value of Expectations in Branding

Posted by on May 12th, 2014
Posted in Blog, Nonprofit Branding, Nonprofit Messaging, Storytelling

Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling …

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