Posts in “Storytelling”
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Meg Whitman — “California’s Sarah Palin”
Posted by Zach Hochstadt on December 17th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging, Social Media, Storytelling
We keep highlighting the work of Courage Campaign. But that’s only because we think they do a lot of things …
Stories or Data: Which Makes the Stronger Case?
Posted by Zach Hochstadt on December 2nd, 2009
Posted in Blog, Email Campaigns, Nonprofit Copywriting, Storytelling
In this month’s issue of Free Range Thinking, Andy Goodman explains why stories are more powerful than data in prompting …
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The 7 Guidelines for Telling Your Organization’s Story
Posted by Zach Hochstadt on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …