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Whether or not you hire Mission Minded, we’re here to help.

Here, you'll find best practices and resources for nonprofit and school brand strategy, strategic planning, and creative. We also share tips for distinctive admissions and fundraising campaigns.

Find the inspiration you need to elevate your impact!

A Graceful Exit: How One Foundation Approached Sunsetting a Successful Initiative

Posted by on July 28th, 2015
Posted in Blog, Nonprofit Communications, Nonprofit Messaging

If you are a foundation planning to phase out an initiative, knowing how to leave grantees—and the larger community—feeling ignited …

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Who’s Responsible for Your Organization’s Brand?

Posted by on July 17th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications

For years we have told our clients that brand is just another word for reputation. And your organization has one, …

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13 Reasons Your Nonprofit Might Need To Update Its Brand

Posted by on July 10th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

We get calls from nonprofits, foundations, and independent schools eager to address communication challenges of every kind. Some recognize that …

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Why Your Nonprofit Needs an Enemy

Posted by on May 6th, 2015
Posted in Blog, Nonprofit Branding, Storytelling

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to …

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What “Wheel of Fortune” Can Teach You About Your Brand

Posted by on April 29th, 2015
Posted in Blog, Nonprofit Branding

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, …

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We just changed our tagline…and it wasn’t easy.

Posted by on April 13th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Taglines

We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. …

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