Blog
Whether or not you hire Mission Minded, we’re here to help. From nonprofit brand strategy best practices to tactical tips for digital and fundraising campaigns, you’ll find inspiration and resources on the Mission Minded blog.
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Should Each of Your Programs Have its Own Brand?
Posted by Jennie Winton on September 20th, 2019
Posted in Blog, Nonprofit Branding, Nonprofit Messaging
We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under …
You Can Be the Best Board Chair
Posted by Sarah Moore on September 4th, 2019
Posted in Blog, Nonprofit Communications
At Mission Minded, our support of nonprofits lasts long after the work day is done. For several of us, that …
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Is Your Tagline Too Long? (Or Too Short?)
Posted by Jennie Winton on August 28th, 2019
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines
A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a …
Why You’re Not Ready for New Key Messages
Posted by Abbey Meyers on August 14th, 2019
Posted in Blog
You may be worried that your messaging is stale, or that you need a new way to tell your organization’s …
Look Behind the Brand: Army & Navy Academy
Posted by Jennie Winton on August 8th, 2019
Posted in Blog
Karen Buck is a Senior Brand Strategist at Mission Minded and co-led the rebranding of our client Army & Navy …
How to Call Out the President’s Racism When Your Organization’s Mission isn’t Specifically Tied to Social Justice
Posted by Zach Hochstadt on July 24th, 2019
Posted in Blog
Recently, a client approached me with a challenge: is there a way that our organization can call out the President …