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Just because your nonprofit refreshed its brand doesn’t mean that it should change its name. Most often, we counsel our …

If your organization is considering undertaking both strategic planning and branding work, you might consider tackling both simultaneously. Doing this …

Contrary to common misconception, your logo is not your brand. It’s a powerful symbol for your brand.  Think of your …

If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a …

Have you ever been in a meeting where you found your colleagues’ minds were … stuck? Maybe your organization needed …

Social and digital media have become vital components of most modern marketing strategies. They are cost-effective, easy to manage, and …