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Posts in “Nonprofit Messaging”

Why the Easy Choice Isn’t On-Brand

Posted by on April 25th, 2019
Posted in Blog, Nonprofit Branding, Nonprofit Design, Nonprofit Fundraising, Nonprofit Messaging, Nonprofit Naming, Nonprofit Taglines, Nonprofit Web

The moment of truth is upon you. You’ve approved your budget, wrangled myriad stakeholders, invested hard-won funds, devoted months of …

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Your Annual Report is Missing Something

Posted by on February 13th, 2019
Posted in Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

Annual reports generally follow the same formula. It’s a formula we have written about extensively. And there’s a great reason …

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Strengthen Your Brand, Strengthen Your Members

Posted by on August 29th, 2018
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

When a coalition, association or any membership organization has a clear brand, the brand of every member is also made …

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Are Stories Authentic If You Memorize Them?

Posted by on July 18th, 2018
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling

You may get pushback from some of your colleagues when you ask them to take up the discipline of strategic …

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Announcing Your Nonprofit’s New Name: How To Do It Right

Posted by on June 15th, 2018
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Nonprofit Naming, Storytelling

You know your organization’s name isn’t doing you justice. Maybe it’s too long, too literal, or too abstract. And you’re …

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What’s the difference between data and information?

Posted by on June 6th, 2018
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling

The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we …

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