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Posts in “Nonprofit Messaging”

The 7 Guidelines for Telling Your Organization’s Story

Posted by on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …

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Who’s Afraid of the Big Bad Social Media Wolf?

Posted by on October 19th, 2009
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging, Social Media

If you work in a nonprofit organization, foundation or the public sector chances are that you’re at least a little …

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“Everyone” Is Not Your Audience

Posted by on September 28th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

Address Those Most Likely to Care About Your Organization’s Work One common mistake nonprofits make when drafting marketing materials is …

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Five things you should say to the colleague who insists, “We don’t need a brand.”

Posted by on August 28th, 2009
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging

If you are focused on helping your organization expand its number of supporters, add new volunteers or inspire new activists, …

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Why the hand-written note is a powerful fundraising tool

Posted by on August 12th, 2009
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging

When I send a friend a gift and she writes, seals, stamps and mails me a hand-written thank-you note I …

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Your Talking Points Aren’t Just For Formal Communications

Posted by on August 5th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging

If you take your role at your nonprofit organization seriously, you’ve probably given some thought to the “talking points” to …

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