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Posts in “Nonprofit Copywriting”

Does Your Organization Need a Tagline?

Posted by on October 2nd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines

Is a tagline essential for good nonprofit communication? No. Is it highly valuable in helping people quickly understand your organization …

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“Everyone” Is Not Your Audience

Posted by on September 28th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

Address Those Most Likely to Care About Your Organization’s Work One common mistake nonprofits make when drafting marketing materials is …

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Creating Effective Annual Reports – Grassroots Fundraising Journal

Posted by on September 16th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design, Nonprofit Fundraising

Mission Minded’s article in this month’s issue of Grassroots Fundraising Journal will help you understand why you should be creating …

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Your Talking Points Aren’t Just For Formal Communications

Posted by on August 5th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging

If you take your role at your nonprofit organization seriously, you’ve probably given some thought to the “talking points” to …

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Don’t Let “-ing” Kill Your Nonprofit’s Tagline

Posted by on July 30th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines

Improve your tagline by using active verbs instead of gerunds.

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What should your annual report accomplish for you?

Posted by on April 24th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design

A good annual report should achieve multiple goals. In rank order those are: 1.    Attracts new and continued interest in …

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