Posts in “Nonprofit Copywriting”
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Stories or Data: Which Makes the Stronger Case?
Posted by Zach Hochstadt on December 2nd, 2009
Posted in Blog, Email Campaigns, Nonprofit Copywriting, Storytelling
In this month’s issue of Free Range Thinking, Andy Goodman explains why stories are more powerful than data in prompting …
The 7 Guidelines for Telling Your Organization’s Story
Posted by Zach Hochstadt on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …
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Does Your Organization Need a Tagline?
Posted by Zach Hochstadt on October 2nd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines
Is a tagline essential for good nonprofit communication? No. Is it highly valuable in helping people quickly understand your organization …
Creating Effective Annual Reports – Grassroots Fundraising Journal
Posted by Zach Hochstadt on September 16th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design, Nonprofit Fundraising
Mission Minded’s article in this month’s issue of Grassroots Fundraising Journal will help you understand why you should be creating …
Your Talking Points Aren’t Just For Formal Communications
Posted by Jennie Winton on August 5th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging
If you take your role at your nonprofit organization seriously, you’ve probably given some thought to the “talking points” to …
Don’t Let “-ing” Kill Your Nonprofit’s Tagline
Posted by Zach Hochstadt on July 30th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines
Improve your tagline by using active verbs instead of gerunds.