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Posts in “Nonprofit Copywriting”

“You Talking to Me?” Using Personas for Better Communications

Posted by on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …

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Five-Point Checklist For Creating a Great Nonprofit Tagline

Posted by on October 19th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Training

Mission Minded Founding Partner Jennie Winton’s guest post for the Foundation Center is not to be missed. Read “Five-Point Checklist …

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Letters to the Editor: The Message You Control

Posted by on September 15th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Social Media

I recently blogged about how to place an op-ed piece, but there is an easier and likelier way to get …

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Make Your Case for Donations

Posted by on July 11th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

You’ve made it. You’ve finally landed that coveted meeting with your next major donor—the one who can finance an important …

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The Secret to Great Nonprofit Advertising

Posted by on February 24th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Design, Nonprofit Messaging

Find out the secrets of effective nonprofit ad writing and strategy as told by one of the best in the business.

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Is Your Tagline the Same as Your Brand Promise?

Posted by on February 14th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines

I recently had a debate with a nonprofit marketing guru on whether or not the brand promise for an organization …

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