Posts in “Nonprofit Branding”
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Writing for the Web—How to Get it Right
Posted by Stephanie Swain on August 17th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Web
One of the most rewarding parts of executing a new brand is rolling out a new website. Seeing your organization’s …
Who’s Responsible for Your Organization’s Brand?
Posted by Stephanie Swain on July 17th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications
For years we have told our clients that brand is just another word for reputation. And your organization has one, …
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13 Reasons Your Nonprofit Might Need To Update Its Brand
Posted by Jennie Winton on July 10th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging
We get calls from nonprofits, foundations, and independent schools eager to address communication challenges of every kind. Some recognize that …
Why Your Nonprofit Needs an Enemy
Posted by Zach Hochstadt on May 6th, 2015
Posted in Blog, Nonprofit Branding, Storytelling
A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to …
What “Wheel of Fortune” Can Teach You About Your Brand
Posted by Zach Hochstadt on April 29th, 2015
Posted in Blog, Nonprofit Branding
I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, …
We just changed our tagline…and it wasn’t easy.
Posted by Jennie Winton on April 13th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Taglines
We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. …