Posts by Zach Hochstadt
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Does Your Organization Need a Tagline?
Posted by Zach Hochstadt on October 2nd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines
Is a tagline essential for good nonprofit communication? No. Is it highly valuable in helping people quickly understand your organization …
Creating Effective Annual Reports – Grassroots Fundraising Journal
Posted by Zach Hochstadt on September 16th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design, Nonprofit Fundraising
Mission Minded’s article in this month’s issue of Grassroots Fundraising Journal will help you understand why you should be creating …
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Pages vs. groups: Getting more from Facebook
Posted by Zach Hochstadt on September 10th, 2009
Posted in Blog, Social Media
A recent article in Wall Street Journal highlights the benefits of setting up a page for your nonprofit organization instead …
Five things you should say to the colleague who insists, “We don’t need a brand.”
Posted by Zach Hochstadt on August 28th, 2009
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging
If you are focused on helping your organization expand its number of supporters, add new volunteers or inspire new activists, …
Don’t Let “-ing” Kill Your Nonprofit’s Tagline
Posted by Zach Hochstadt on July 30th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines
Improve your tagline by using active verbs instead of gerunds.
What should your annual report accomplish for you?
Posted by Zach Hochstadt on April 24th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design
A good annual report should achieve multiple goals. In rank order those are: 1. Attracts new and continued interest in …