Posts by Zach Hochstadt
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Stories or Data: Which Makes the Stronger Case?
Posted by Zach Hochstadt on December 2nd, 2009
Posted in Blog, Email Campaigns, Nonprofit Copywriting, Storytelling
In this month’s issue of Free Range Thinking, Andy Goodman explains why stories are more powerful than data in prompting …
Don’t Miss This Opportunity: The YouTube Nonprofit Program
Posted by Zach Hochstadt on November 6th, 2009
Posted in Blog, Nonprofit Fundraising, Social Media, Videos
If your organization hasn’t applied for the YouTube Nonprofit Program, it’s time to do it now. The allure of YouTube …
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The 7 Guidelines for Telling Your Organization’s Story
Posted by Zach Hochstadt on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …
A Blueprint for Effective Email Campaigns
Posted by Zach Hochstadt on October 14th, 2009
Posted in Blog, Email Campaigns, Social Media
At the New Organizing Institute’s Fall Social Media training, Eden James and Julia Rosen of the Courage Campaign (a fantastic …
Does Your Organization Need a Tagline?
Posted by Zach Hochstadt on October 2nd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines
Is a tagline essential for good nonprofit communication? No. Is it highly valuable in helping people quickly understand your organization …
Creating Effective Annual Reports – Grassroots Fundraising Journal
Posted by Zach Hochstadt on September 16th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design, Nonprofit Fundraising
Mission Minded’s article in this month’s issue of Grassroots Fundraising Journal will help you understand why you should be creating …