Posts by Zach Hochstadt
Posted by Zach Hochstadt on December 17th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging, Social Media, Storytelling
We keep highlighting the work of Courage Campaign. But that’s only because we think they do a lot of things …
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Posted by Zach Hochstadt on December 2nd, 2009
Posted in Blog, Email Campaigns, Nonprofit Copywriting, Storytelling
In this month’s issue of Free Range Thinking, Andy Goodman explains why stories are more powerful than data in prompting …
Posted by Zach Hochstadt on November 6th, 2009
Posted in Blog, Nonprofit Fundraising, Social Media, Videos
If your organization hasn’t applied for the YouTube Nonprofit Program, it’s time to do it now. The allure of YouTube …
Posted by Zach Hochstadt on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …
Posted by Zach Hochstadt on October 14th, 2009
Posted in Blog, Email Campaigns, Social Media
At the New Organizing Institute’s Fall Social Media training, Eden James and Julia Rosen of the Courage Campaign (a fantastic …