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Posts by Zach Hochstadt

Does Your Organization Need a Tagline?

Posted by on October 2nd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines

Is a tagline essential for good nonprofit communication? No. Is it highly valuable in helping people quickly understand your organization …

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Creating Effective Annual Reports – Grassroots Fundraising Journal

Posted by on September 16th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design, Nonprofit Fundraising

Mission Minded’s article in this month’s issue of Grassroots Fundraising Journal will help you understand why you should be creating …

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Pages vs. groups: Getting more from Facebook

Posted by on September 10th, 2009
Posted in Blog, Social Media

A recent article in Wall Street Journal highlights the benefits of setting up a page for your nonprofit organization instead …

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Five things you should say to the colleague who insists, “We don’t need a brand.”

Posted by on August 28th, 2009
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging

If you are focused on helping your organization expand its number of supporters, add new volunteers or inspire new activists, …

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Don’t Let “-ing” Kill Your Nonprofit’s Tagline

Posted by on July 30th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines

Improve your tagline by using active verbs instead of gerunds.

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What should your annual report accomplish for you?

Posted by on April 24th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design

A good annual report should achieve multiple goals. In rank order those are: 1.    Attracts new and continued interest in …

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