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Posts by Zach Hochstadt

A New Subscription Model (Performing Arts Organizations Take Note)

Posted by on February 22nd, 2010
Posted in Blog, Nonprofit Messaging, Performing Arts

Here’s the challenge: your performing arts organization is seeing dwindling ticket sales in this down economy. Your subscriptions have been …

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Nonprofits and Copyrights: What You Need to Know

Posted by on February 2nd, 2010
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines

When your organization develops a new tagline, designs a new logo, or publishes a great annual report (perhaps with the …

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New User Data for Your Social Media Marketing Plan

Posted by on January 19th, 2010
Posted in Blog, Nonprofit Fundraising, Social Media

Josh Bernoff’s article in Advertising Age, “Reaching Out to Conversationalists” points to important new changes in usage of Social Media. …

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Happy Holidays from Mission Minded

Posted by on December 21st, 2009
Posted in Blog

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Meg Whitman — “California’s Sarah Palin”

Posted by on December 17th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging, Social Media, Storytelling

We keep highlighting the work of Courage Campaign. But that’s only because we think they do a lot of things …

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Stories or Data: Which Makes the Stronger Case?

Posted by on December 2nd, 2009
Posted in Blog, Email Campaigns, Nonprofit Copywriting, Storytelling

In this month’s issue of Free Range Thinking, Andy Goodman explains why stories are more powerful than data in prompting …

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