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Posts by Zach Hochstadt

Consistency, Consistency, Consistency

Posted by on May 6th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

Nonprofits typically don’t have as much money to spend on marketing as for-profit companies do. But what you lack in …

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Mission Minded Leads Webinar: 6 Steps to Better Marketing for Your Arts Organization

Posted by on May 5th, 2010
Posted in Blog, News, Performing Arts

Mission Minded founding partners, Jennie Winton and Zach Hochstadt, will lead the webinar: 6 Steps to Better Marketing for Your …

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What Is a Brand?

Posted by on May 5th, 2010
Posted in Blog, Nonprofit Branding

“A brand is a result, not a tactic” – Lucas Conley While the process of “brand building“ can be complex, …

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6 Things You Can Do TODAY to Improve Your Communications

Posted by on May 4th, 2010
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …

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Inc. Magazine Highlights Mission Minded

Posted by on April 14th, 2010
Posted in Blog, News

In a discussion of “How to Build a Values-Driven Business” Mission Minded was cited as one of the best-known firms …

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Mission Minded-Designed Video Makes the Case to Give

Posted by on March 31st, 2010
Posted in Blog, News

Developed on behalf of Performing Arts Workshop, the new video produced by Mission Minded make a clear and compelling case …

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