Posts by Zach Hochstadt
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New Online Annual Report Launched For Haas Sr. Fund
Posted by Zach Hochstadt on December 8th, 2010
Posted in Blog, News
Mission Minded just launched a new online annual report for the Walter & Elise Haas Sr. Fund. The new report …
AJWS+Apatow: Funny, But Is It Good?
Posted by Zach Hochstadt on November 5th, 2010
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling, Videos
So Judd Apatow is funny. There’s no question about that. But in this five minute short he created for American …
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Melinda Gates on Coca-Cola and Global Health: Why Marketing is Critical
Posted by Zach Hochstadt on October 22nd, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications
Melinda Gate’s TEDx talk last month points to the critical link between strategic marketing and the success of nonprofit efforts. …
The Death of Gap’s New Logo and the Emotional Power of Brand
Posted by Zach Hochstadt on October 12th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Design
As reported everywhere today, clothing retailer Gap pulled its new logo only one week after launch. The question is: Why …
The 2 Second Test: Building a Better Web Experience
Posted by Zach Hochstadt on September 24th, 2010
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Design, Nonprofit Web
It’s time to stop writing web pages and think about your user’s experience instead. In fact it’s way past time. …
Training: Is Your Annual Report George Clooney or George Castanza?
Posted by Zach Hochstadt on September 23rd, 2010
Posted in Blog, News
Mission Minded Founding Partner Zach Hochstadt will lead a training about how to get the most out of your annual …