Posts by Jennie Winton
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Does Marketing Matter to your Program Staff?
Posted by Jennie Winton on June 29th, 2011
Posted in Blog
The executive director of a small, community-based nonprofit recently told us that she didn’t like marketing and that it didn’t …
Fundraising From the Comfort of Your Living Room
Posted by Jennie Winton on June 9th, 2011
Posted in Blog, Email Campaigns, Independent Schools, Nonprofit Fundraising, Performing Arts, Social Media
With online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that …
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Your New Compass to the Social Sector?
Posted by Jennie Winton on May 3rd, 2011
Posted in Blog, News
Hot off the presses: Over 50 leading experts — including Jennie Winton and Zach Hochstadt of Mission Minded — came …
Does Rebranding Strike Fear Into Your Heart?
Posted by Jennie Winton on March 25th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Nonprofit Taglines
If the process of rebranding or renaming your organization strikes fear in your heart, read on to learn what one …
Is Your Tagline the Same as Your Brand Promise?
Posted by Jennie Winton on February 14th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines
I recently had a debate with a nonprofit marketing guru on whether or not the brand promise for an organization …
3 Lessons You Can Learn from the Re-Branding of National Equity Project
Posted by Jennie Winton on December 7th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Web
Changes were afoot when Bay Area Coalition of Equitable Schools turned to Mission Minded to help them re-brand, re-name, re-message, …