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Posts by Jennie Winton

Does Marketing Matter to your Program Staff?

Posted by on June 29th, 2011
Posted in Blog

The executive director of a small, community-based nonprofit recently told us that she didn’t like marketing and that it didn’t …

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Fundraising From the Comfort of Your Living Room

Posted by on June 9th, 2011
Posted in Blog, Email Campaigns, Independent Schools, Nonprofit Fundraising, Performing Arts, Social Media

With online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that …

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Your New Compass to the Social Sector?

Posted by on May 3rd, 2011
Posted in Blog, News

Hot off the presses: Over 50 leading experts — including Jennie Winton and Zach Hochstadt of Mission Minded — came …

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Does Rebranding Strike Fear Into Your Heart?

Posted by on March 25th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Nonprofit Taglines

If the process of rebranding or renaming your organization strikes fear in your heart, read on to learn what one …

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Is Your Tagline the Same as Your Brand Promise?

Posted by on February 14th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines

I recently had a debate with a nonprofit marketing guru on whether or not the brand promise for an organization …

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3 Lessons You Can Learn from the Re-Branding of National Equity Project

Posted by on December 7th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Web

Changes were afoot when Bay Area Coalition of Equitable Schools turned to Mission Minded to help them re-brand, re-name, re-message, …

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