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Posts by Jennie Winton

“Everyone” Is Not Your Audience

Posted by on September 28th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

Address Those Most Likely to Care About Your Organization’s Work One common mistake nonprofits make when drafting marketing materials is …

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Why the hand-written note is a powerful fundraising tool

Posted by on August 12th, 2009
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging

When I send a friend a gift and she writes, seals, stamps and mails me a hand-written thank-you note I …

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Your Talking Points Aren’t Just For Formal Communications

Posted by on August 5th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging

If you take your role at your nonprofit organization seriously, you’ve probably given some thought to the “talking points” to …

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