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Posts by Jennie Winton

8 Questions to Ask Before You Change Your Name

Posted by on August 2nd, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting, Nonprofit Design, Nonprofit Fundraising, Nonprofit Messaging, Nonprofit Taglines, Storytelling

When clients ask us if they should change their name, our answer is usually a reluctant, “No.” Although we love …

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Is Brandraising for your nonprofit?

Posted by on June 25th, 2010
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging, Performing Arts, Social Media, Storytelling

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, …

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Is It Too Late for Nonprofit Brands to Reap Facebook Benefits?

Posted by on April 13th, 2010
Posted in Blog, Email Campaigns, Nonprofit Fundraising, Nonprofit Messaging, Social Media

In a brandchannel.com article today it was posited that using Facebook to promote your brand is already a tool that …

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Win a Free Video by Storytellers For Good!

Posted by on March 5th, 2010
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging, Performing Arts, Social Media, Storytelling, Videos

Video is increasingly important for engaging donors, volunteers and other supporters to non-profit organizations and foundations.  A short, compelling video …

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How A Strong Brand Will Help NGOs Raise Money for Haiti Relief

Posted by on January 15th, 2010
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising

If you want to help the people in need after the earthquake in Haiti you’ve no doubt already considered how …

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Web 2.0 Basics, Again

Posted by on January 9th, 2010
Posted in Blog

At today’s Development Executives Roundtable meeting in San Francisco I heard a solid presentation by Claire Light http://www.kqed.org/arts/profile/index.jsp?essid=21804.  Her topic, “Your …

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