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Posts by Jennie Winton

We just changed our tagline…and it wasn’t easy.

Posted by on April 13th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Taglines

We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. …

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3 Ways to Ensure Your Next Email Solicitation is On Brand

Posted by on February 4th, 2015
Posted in Blog, Email Campaigns, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

Do your emails align with your organization’s brand strategy? Do they send a clear, consistent message about the value of …

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A Branding Mistake We Almost Made

Posted by on August 5th, 2014
Posted in Blog

At Mission Minded we counsel our clients to think of branding as everybody’s job. It’s not only the responsibility of …

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Is Your E-newsletter a Must-read or a Yawn?

Posted by on June 27th, 2014
Posted in Blog

Is your newsletter one that people welcome? Do your supporters read and get inspired by it? If you’re not sure, …

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All-Call for Independent Schools: School’s Out—But You Should Be In

Posted by on June 4th, 2014
Posted in Blog, Independent Schools

Ahhh. Admissions season is over, summer is nigh, and it’s time to recharge before the fall frenzy starts up again. …

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Is Your Board Too Busy for Branding?

Posted by on April 23rd, 2014
Posted in Blog

Your organization is considering investing in strengthening its brand. Maybe your reputation needs updating. Maybe your messages need freshening. Maybe …

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