Yale Center for Emotional Intelligence
How do you feel?
Science has proved that emotions matter to our health, happiness, and performance. This knowledge drives the Yale Center for Emotional Intelligence, which advances the research and practice of emotional learning in schools, businesses, and beyond. As a new organization founded by the very researchers who pioneered the field, the Yale Center needed to establish a brand that mirrored the expertise of its team, the scientific foundation of its work, and the warm compassion of its vision. Mission Minded supported the team of researchers in this comprehensive branding effort, from establishing the organization’s name and brand components to developing the Yale Center’s key messages, visual identity, fundraising case for support, and website.