Posts tagged “values”


When the Going Gets Tough, the Tough Lean Into Their Values

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear are threatened? Even more so. Here are four examples of nonprofits and companies from whom we can learn. See how their values helped root them even more deeply in their brand. Reinforce Your Origins – Eileen Fisher On the day of this year’s Women’s March, Eileen... +Read More