Posts tagged “one minute message”


How to Memorize Your One Minute Message

You’ve spent a lot of time devising the perfect elevator pitch, or One Minute Message, for your organization. But now what? Don’t leave your One Minute Message stranded on your computer! Now’s the time to get practicing and take it out on the town. Using your new messaging often will help you make it routine, and eventually second-nature. Once you’re comfortable using your One Minute Message, you’ll be able to easily recite it on the fly while talking to prospective donors, introducing your organization to a group, or when a new acquaintance asks you, “So, what... +Read More

Children’s Museum Denver Demonstrates How to Employ the Minute Message Model

Mission Minded’s client, the Children’s Museum of Denver, announced the public phase of their capital campaign at a groundbreaking ceremony on April 8, 2014. In so doing, President and CEO Mike Yankovich, along with his skilled team, demonstrated how to effectively leverage the power of brand and messaging for a successful capital campaign. First, the campaign was built on a clearly articulated brand and theme. Campaign materials, visuals, and messages all reinforced the campaign’s theme: “Opening Doors for Young Minds.” The campaign used a consistent visual identity, and all... +Read More

How To Craft Your One Minute Message

One of the hardest messages for any organization to create is the one that introduces your work to someone new. The One Minute Message, which is sometimes called an elevator pitch or elevator speech, needs to provide enough information about your organization without burying your audience in too many details about your programs. It needs to begin explaining why your organization exists in just a few words, and most importantly, it needs to leave them wanting more. It’s a tall order for a short sentence or two, and that’s why creating effective One Minute Messages is a big part of our Minute... +Read More