Posts tagged “communications”
Posted by Zach Hochstadt on November 8th, 2012
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling
“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff Nunberg, …
Posted by Zach Hochstadt on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling
In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …
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Posted by Susan Alexander on September 15th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Social Media
I recently blogged about how to place an op-ed piece, but there is an easier and likelier way to get …
Posted by Zach Hochstadt on July 11th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging
You’ve made it. You’ve finally landed that coveted meeting with your next major donor—the one who can finance an important …
Posted by Susan Alexander on June 2nd, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging
In the for-profit world, the rule of thumb is to spend 20% of budget on marketing and communications. Why should it be different in the nonprofit world? It shouldn’t. Learn why it’s important for your organization to give communications its due.
Posted by Susan Alexander on January 24th, 2011
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
To get the environmental message out and engage the people you need, lose the fact and figures, and tell stories people care about.