Posts tagged “communications”


When the Going Gets Tough, the Tough Lean Into Their Values

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear are threatened? Even more so. Here are four examples of nonprofits and companies from whom we can learn. See how their values helped root them even more deeply in their brand. Reinforce Your Origins – Eileen Fisher On the day of this year’s Women’s March, Eileen... +Read More

Your Organization’s Story: In Ten Minutes

“Tell me about your organization.” This command often strikes fear and freeze in the minds of nonprofit staff and board. Not quite sure how to summarize all the good done by their organization they begin a recitation of programs, facts and figures. Instead, we recommend your begin with a high-level overview—your One Minute Message—driven by a deeply held value of your organization. Next, you should introduce the problem you exist to solve—a Two Minute Message. And then you should share an anecdote—a Five Minute Message—that illustrates the impact of your work. Those programmatic details you... +Read More

Your Organization’s Story: In Five Minutes

With your One Minute Message and your Two Minute Messages developed, you’re well prepared to give an arresting introduction and explain why your organization is needed. Used effectively, these messages give you a greater chance at keeping your listener interested. Now it’s time to paint a picture of the impact of your work. What happens as a result of your efforts? Many nonprofits see the right answer to this question as an invitation to spew facts, figures, and statistics. It’s been said before that a pie chart never made anyone march on Washington, and a statistic never made anyone cry. We... +Read More

Your Target Audience: A Lesson from Politics

It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, or reputation, that attracts attention and support. We’ve previously written about why your audience isn’t “everyone” and the 10 questions you should ask to get to know your audience. But what about the in-between? Before you can get to know your... +Read More

Amplifying the Good from 2015

At Mission Minded, we try our best to live up to our brand promise and tagline—amplify the good—all year round. And once a year, we like to gather some of these amplifications and share them with you. Below, take a look at what some Mission Minded team members are grateful for and inspired by as we close out 2015. Jennie Winton: I’m thankful that I get to work with some of the smartest, nicest people I know, both the Mission Minded team and our roster of inspiring, committed clients. Sarah Moore: This year I’m inspired by the courage nonprofit leaders displayed. I watched three... +Read More