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Posts tagged “branding”

Who’s Responsible for Your Organization’s Brand?

Posted by on July 17th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications

For years we have told our clients that brand is just another word for reputation. And your organization has one, …

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Why Your Foundation Needs a Brand

Posted by on February 27th, 2014
Posted in Blog

I wrote this post four years ago and it’s just as important today for foundations to have a clear, strong …

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How to Show That Your Arts Organization is Critical

Posted by on February 3rd, 2014
Posted in Blog, Email Campaigns, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Performing Arts

If you’re responsible for raising money for an arts organization, you know this challenge: your donor appreciates your mission and …

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10 Questions To Get To Know Your Nonprofit Audience

Posted by on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling

Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …

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Make Your Case for Donations

Posted by on July 11th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

You’ve made it. You’ve finally landed that coveted meeting with your next major donor—the one who can finance an important …

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Does Your Organization Dedicate Enough Resources to Communications?

Posted by on June 2nd, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

In the for-profit world, the rule of thumb is to spend 20% of budget on marketing and communications. Why should it be different in the nonprofit world? It shouldn’t. Learn why it’s important for your organization to give communications its due.

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