Posts tagged “branding”


When the Going Gets Tough, the Tough Lean Into Their Values

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear are threatened? Even more so. Here are four examples of nonprofits and companies from whom we can learn. See how their values helped root them even more deeply in their brand. Reinforce Your Origins – Eileen Fisher On the day of this year’s Women’s March, Eileen... +Read More

Fall In Love with Your New Brand

It’s been said that the best romances start as friendships: You know each other, you know the way the other thinks, know which way he or she takes his coffee, and then—bam!—one day you fall in love. It’s like that with a new brand strategy, too. You have to get to know it. You have to understand why it’s right for your organization—and only your organization—to fully appreciate all its strengths. Then you fall in love. And the next thing you know, you can’t stop thinking about your brand and how it can come alive in everything you do. If you’ve recently set a new strategy for your... +Read More

Your Target Audience: A Lesson from Politics

It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, or reputation, that attracts attention and support. We’ve previously written about why your audience isn’t “everyone” and the 10 questions you should ask to get to know your audience. But what about the in-between? Before you can get to know your... +Read More

How to Build Support for A New Name

If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. When necessary, and when done well, a new name can trigger powerful outcomes for an organization. But there’s more to naming success than finding the perfect new moniker. You also must consider how you announce it. We’ve talked before about how to approach a naming project and how to make sure your new name is a good one. If you’ve followed these guidelines and have settled on a new name, you’re now faced with a critical step in the... +Read More

Writing for the Web—How to Get it Right

One of the most rewarding parts of executing a new brand is rolling out a new website. Seeing your organization’s colors, imagery, and messaging come together for the first time in a dynamic new site is exciting. Our clients always look forward to this important milestone (and so do we!). Creating a new website takes work. It requires careful attention to your newly adopted brand guidelines. And this goes beyond the visual elements of your new brand. If you lose sight of your new communications goals, you run the risk of ending up right back where you started—talking about your organization... +Read More