Western Resource Advocates

What makes an environmental organization stand out from its peers?

There are hundreds of nonprofit organizations tackling environmental issues in the West. Western Resources Advocates needed to stand out—to find a way to broadcast its unique attributes to potential major donors. Mission Minded helped the organization create messages that focused on its leadership role and authentic roots in the region. The result: organization-wide clarity and agreement that Western Resource Advocates’ voice of authority can bring people together to solve some of our toughest environmental challenges.