National Equity Project Sample
National Equity Project Sample

National Equity Project | +Visit Site

When the Bay Area Coalition for Equitable Schools (BayCES) called us, the only thing left in their name that had meaning was the concept of equity. They were now a national organization; they had moved from a coalition structure to a consultancy; and they didn’t limit their expertise to schools anymore—cities were tapping their team of experts for guidance on issues of equity. Mission Minded was proud to help the organization re-launch its brand for national impact—the result was The National Equity Project, complete with values-laden language, and visual iterations of the organization’s personality and identity.