Not every nonprofit that refreshes its brand needs a name change. In fact, we typically +MORE
What’s fair in the legal profession? And who decides?
Because of NALP, lawyers, law schools and law students are able to connect on an even playing field—which means that lawyers find great jobs in some of the nation’s leading firms. NALP also helps law firms and others recruit, develop, and support some of the best legal minds in the country. When faced with the challenge of how best to position themselves with their key audiences, NALP turned to Mission Minded who led the research and strategy that established a new brand. We then helped them bring their brand to life through key messages, visual identity and tagline. The new brand gives focus and clarity to NALP’s communications, helping the association better connect with its members.