KQED Public Media
What impact could the country’s leading public media organization have if it did more to unleash the innovation, creativity, and talent of the digital era?
Five centuries ago, the printing press completely revolutionized the way humans relate to each other. Today, we are witnessing a transformation in communications—one of even greater proportions. KQED believes that sweeping technological changes make its existence more essential than ever. Mission Minded believes that, too. We helped KQED ask its most important donors big questions, as part of the organization’s “Campaign 21.” The results were solid research and language that KQED will use as it adheres to its mission to keep one step ahead of technology.