Hebrew Free Loan
When you serve a small constituency, how do you attract attention?
Even though Hebrew Free Loan had provided interest-free loans for generations, they still struggled to gain as much recognition as they deserved. Mission Minded helped the organization develop a new brand architecture, focused their communications and gave the team more clarity of thought surrounding their unique work. Our website and video for Hebrew Free Loan points to the practical and emotional impact of their loans, which helps attract new donors, potential lenders, and other members of their community.